【Supermarket Lighting: Diversification of Goods, Diversification of Light Performance】
hink of that year, the word "supermarket" has just entered our life, it is a kind of stunned situation ah, there is a kind of market has the courage to call itself "super"!
But in this real sense, the realization of a variety of commodities layout has greatly changed our life map: now it is very difficult for us not to enter the supermarket for more than a month, right?
What matters most? Use light
Is the brighter the supermarket, the better? Obviously not, Supermarket operators are not constantly improving the level of illumination to surpass their competitors, but focus ontargeted lighting design management and energy saving of LED technology, andcontinue to introduce sustainable development programs.
At present, the integrated solution of LED lighting module,installation module, lens and LED driver for supermarkets has become more and moremature. With the introduction of more energy-saving lighting solutions, theenergy consumption of many supermarkets using LED lighting solutions has beenreduced by half compared with before.
Lighting design management: For example, in the food area,"Look good" is very important.
Reflecting the essence of food and arousing appetite are the basicresponsibility of food being put on the price list. So the best lighting areasin a supermarket are fresh food exhibition area, cheese counter, fruit andvegetable exhibition area, fish and delicatessen exhibition area. Of course,those self-service refrigerators filled with milk and small packages of freshfood and refrigerated food freezers should also be selected. Good lighting effect to achieve
An attractive spotlight should appear in this place.
【Lamp layout: The correct lighting can ensure effective display】
The store-in-store model is increasingly used in wine, pharmacies, fruits and vegetables,household, textile and footwear sectors, as well as refrigerators and islands,self-service meat processing and even service counters. Lighting in these areas needs to be specially designed.
Figure: Shelf display line of sight analysis, the task of the lamp isto guide the product to be seen by consumers, so line of sight analysis must beimportant line of sight
Figure: Reasonable key lighting makes people more impressed.
In order to enhance product performance, lamps are parallel toshelves. Light is projected only where it is really needed. High light bright commodities, and put corridors and other areas back in the background.
Light distribution depends on the geometric shape of the shelf.Lighting is used to achieve the purpose of product introduction, so that goods become the focus of consumers'attention. This lighting method can be realized by linear fluorescent lamps and metal halide lamps.
Figure: Bat Wing Light Distribution Lamp Belt with Vertical Lighting on Shelf is more effective
Figure: Frame lighting requires less light output than traditional lighting arrangement, so it can reduce the power consumption of stores.
Frame lighting is also an economical lighting scheme. Compared witha planar lighting solution, it requires quite a few lamps, minimizing the load,can achieve good lighting effect. In the so-called green store, the actual loadis less than 12W/㎡. As a result, energy consumption and operating costs can be substantially reduced. Maximize benefits.
【Light Source Characteristics: Special Coloring Requirements forFresh Areas】
Fresh food market is the mainstay of performance contribution insupermarket business
Figure: Well, the same meat, different "face value", these two pictures are enough to illustrate the importance of light.
Although the temporary nature of the product increases the salesrisk. But because of the unlimited profit potential, operators are more willing to emphasize the color and appearance of fruits and vegetables in lighting,such as making meat more attractive, such as fresh and attractive fruit oncontainers, which "seduces" customers to buy, thus achieving sales.(Note: Food appearance "performance" and visual deception of consumers are two different things, we have always advocated that light should be real "performance" rather than "performance")
Figure: The 4th "Micro-Lighting" Salon of Lighting Micro-Classroom, which is operated by SIKI Stone Guest Lighting, focuses on catering lighting, illuminates each series of the same dishes with lamps ofdifferent chips, and carries out "blind products" by the guests on the spot (the chipmaker is not opened before hand, and judges the feeling of the object by eyes). The experiment proves that the light that truly expresses the characteristics of food materials is the better choice. Spectrum"lameness" or excessive "rendering" can distort the food.
Figure: What kind of food do you sell in your supermarket? You should choose the lamp with the relative type of light source.
On the premise that the existing cost and the quality guarantee period of lighting products can not be shortened, it is more troublesome to solve the tasks mentioned above and to meet different lighting needs. Shoppers'attentionis not to emphasize high illumination, but to show the inherent color of the product by the right light source or LED light source: red light is good formeat, bread needs a golden tone to set off, and fish needs a cool white light.
【Special Requirements:Deep Freeze Lighting】
LED lighting in refrigeration cabinets and refrigerators can give people a sense of brightness in front of their eyes. LED lighting can be perfectly customized with different lenses and angles according to the characteristics of the internal products.
Figure: LED-based refrigeration cabinet lighting can reduce the heat consumption caused by lighting
The added value of LED is achieved through excellent operating performance in terms of higher luminous efficiency at low temperatures and below zero temperatures and activation of all-luminous flux. In contrast to fluorescent lamps, cool "climate" prolongs the life of the LED module, so there is no need for maintenance during the life of the freezer. LED Solution Tool.
In some cases, most people will consider that the realization of LED lighting may be replacing the original T2 6 fluorescent lamp with LED lamp. Onthe premise of replacing by a professional person, we should check whether the new LED lamp is simply replaced or needs to be rewired. Whether the electricaland optical systems of the original lamps can be fully utilized by replaced LED, if the replacement of LED lamp tube seriously changes the light distribution of the lamps, or it may affect the reliability of the electrical system, then such replacement is not a qualified replacement.
【Psychological Implications of Light: Stimulating Consumption in the Checkout Area】
There are two requirements for lighting in the square accounts. On the one hand, it should attract customers'attention and provide a"distraction" by using interesting products near the cash register,which can help to improve the comfort of queuing and encourage impulsive purchases; on the other hand, the checkout area is a workplace, which should meet the corresponding illumination requirements so that staff can concentrateon their tasks and work without making mistakes. In the checkout area, two aspects of glare should be considered when choosing lamps and lanterns. One is the direct glare caused by lamps and the indirect glare caused by secondary reflection.
Figure: On the one hand, the lighting in the square accounts; area should attracts hoppers'eyes to interesting goods. On the other hand, because the cashregister is a work place, it should meet the corresponding illuminationre quirements.
【Emergency lighting system】
Figure: It is a necessary lighting system in many public buildings,business places and other gathering places. It is used to ensure that people who are not familiar with the layout of the building can safely leave the scenein the case of temporary blackouts that make conventional lighting unable too perate. Safety and escape lights are planned according to escape routes, and can ensure that people get fire extinguishers or other safety equipment quickly. They can greatly reduce the hazards of unknown risks, prevent panicand save lives. The illumination of emergency lighting prescribed by DIN EN1838 should be to ensure that the horizontal illumination of the escape line with a width of 2 meters can reach more than 1LX.
